The Mass Communication Department has been unbundled by the National Universities Commission (NUC) into seven separate degree programmes, this takes effect from 2020 academic admission session.
Prof. Abubakar Rasheed who’s the executive secretary of the commission in a chat with journalists in Abuja disclosed that Mass Communication has been unbundled into Media Studies, Public Relation Studies, Cinematography, amongst others.
A new communication curriculum had earlier been submitted by professors, professionals and practitioners of communications in Nigeria to the National Universities Commission (NUC), seeking the unbundling of mass communication into seven departments. The curriculum has been approved by the National Universities Commission (NUC), seven degree courses emerged and the single Bachelor of Science (BSc) / Bachelor of Arts (BA) Degree programme in Mass Communication currently offered in different Universities has been scrapped out.
These are the seven new courses unbundled from Mass Communication: Journalism & Media Studies, Public Relations Studies, Advertising, Broadcasting, Film & Multimedia Studies, Development Communication Studies and Information Media Studies.
A break down of the seven courses for interested prospective applicants is given below:
Journalism & Media Studies
This could be considered the most popular degrees in Mass Communication schools and Studies across the world. It’s the more all encompassing than the other degrees in this field, this makes it the most applied degree by applicants wishing to gain degrees in the journalism and media world.
This degree course takes an integrated approach and a wider look at media in all its forms.
It aims at equipping students with requisite knowledge on print and broadcast journalism, digital journalism, media practice, public relations, and the history, development and ethics of journalism. Balancing practical and academic aspects has been the primary concern is this course.
Mass communication and it’s effects on the public is the focus of this programme, it explores all aspects of media, ranging from print-film-digital communications.
The nature of this programme is usually interdisciplinary, all media forms and its impact on society are regularly exploited, most schools has an isolated media Studies department while others offers this programme under the Journalism and Mass Communication Department.
It’s been advised by professors and professionals to have a degree in Journalism and Media Studies than have two separate degrees.
Under this programme, candidates are equipped with knowledge on Advertising, media law and regulations, privacy, digital journalism, broadcast journalism, professional writing, comics, visual culture, live television and media events, gaming and virtual worlds, hypertexts, film and video, multimedia, global media systems, virtual landscapes, social networks, interactive television, media and representation, cult TV, computer games and documentary.
This programme aims at students interested in media, media theories, the ways in which the media were shaped and the impact they have on culture and society, side of these programmes may specifically focus on Studies such as film studies or mass communication.
While most take a broader approach, covering all areas, including film, television, print and digital communication. Topics that fall under this programme includes; journalism, history of media, legal issues in communication, ethics of journalism, critical approaches to media, visual culture, new media, amongst others.
Those who’ve successfully graduated from media Studies Bachelor of Science (BSc programmes has been prepared for both traditional and not traditional media careers. This makes the programme lucrative with a high rate of application.
News journalists, film editor and communication specialists are common jobs done by graduates of this programme, other jobs include; public relations specialist, advertising account manager, marketing analyst, newsroom coordinator, broadcast journalists, photo journalist and lots of other career options.
In Nigeria and across the world, Public Relations is one of the most applied programmes in Media and Communication training schools, due to the exciting, lucrative and prestigious nature of this disciple, it has become the major of many Nigerian graduates.
This programme can also be majored by graduates with less or no background in communication by training in this discipline.
Within and outside Nigeria, people with written and verbal communication skills needed to become the spokesperson of various organizations, who have skills for coordinating special events and fundraising campaigns, who have knowledge of how to run a political campaigns, and basic social media management skills, excels as public relations executive. This field has seen a wild evolution.
Basically this programme focuses on developing the skills required to help people and organizations strategically connect with each other. Candidates has been trained in this programme to become public relations professionals with the capability of adapting to the new ways contents are consumed by people, communicated, and connected.
This programme trains candidates in promotions, publicity, community affairs, internal relations, writing, and special events planning principles of public relations, public relations techniques, campaign and event planning, media relations, interface between social media and public relations and international public relations. These and many more are the relevance of this programme in a dynamic and evolving society.
Another popular programme which is ventured into by many is Advertising. In Nigeria and across the world, a creative and lucrative career path can be gotten through this field, a degree isn’t necessarily required to venture into this field, but a successful career in advertising begins with a comprehensive undergraduate education.
This field is broad and comprises of creative and business professionals who share one major goal: to motivate customers to patronize products and services.
Equipping candidates with requisite skills required to successfully motivate customers to patronize products and services has been there primary objective is this programme. Methods for learning the wants of the customers and how to develop advertising campaigns that reach and persuades customers has been explored in this programme.
A foundation in the creative, management, interpersonal and analytical skills required to work in a good corporate world is provided in this programme. The focus of this programme’s coursework includes; critical thinking, effective communication, writing, editing, visualizing ideas, Incorporated elements of social science research, statistics, multicultural studies and visual design.
Consumer behaviour and media combined with classes in copy writing and photography which prepares students to develop effective advert campaigns for agencies round the world are areas included in business. Advertising strategies, effective advertising sales, media planning, copy writing and visual design of ads, restaurant Advertising, ethics and laws in advertising are other focus of this programme.
The distribution of audio-visual content to mass audience via electronic medias such as televisions, webcasting and radio is called Broadcasting. Contents are broadcasted to you, be it Big Brother Naija (BBN) on DStv, World Cup on Super Sports, or streaming on the internet.
The primary focus of this programme is engaging students in different activities while modifying their souls in radio and television broadcasting. This includes depth knowledge of broadcast journalism and new media interplay in the world of broadcasting.
Appropriate skills and knowledge in broadcasting and script writing are taught to students. Good script writers and broadcasters capable of competing with graduates from across the world are created in this programme, the ethical values on responsible journalism/broadcast media, skills and competence in script writing, announcing, performance, and other broadcasting areas are strengthened in this programme
Film & Multimedia Studies
In the world today, this programme is considered to be highly technical and very exciting in higher institutions.
Film history, aesthetics, theory and practice in television, popular culture, new media, all aspects of 16mm film and digital video production, including narrative, documentary, animated and experimental films are Incorporated to this programme. The history, practice and theory of film making and media are taught to students.
Relevant skills to adapt to the evolving movie industries across the world, including media and business are traits possessed by graduates of this programme.
Candidates enrolled for this programme are prepared with requisite skills to work in the film and media industries before graduation.
Careers such as directors, screenwriters, producers, editors, actors, cinematographers, financial and marketing executives, film scholars and curators, entertainment lawyers, agents, digital technicians and web designer are examples of areas graduates if this field can thrive successfully.
Students are introduced to artistic and academic approaches to find and new media in this programme, opportunities are also provided for students to create their own films, analyze films from aesthetic, political, social and historical perspective, to employ media skills in the context industry, creative production and Civic engagement.
Students understands and engages in diverse concerns and obligations of filmmakers in the contemporary local and global contexts. Students acquire knowledge of local and international environment of film making and media.
Introductory and advanced courses in film studies, fiction film making, video editing, Cinematography, media studies, screenwriting, directing, film theory, film curating students m studies, new model in documentary film directing actors and non actors for film and TV, narrating film making workshop, television theory, study of movie industries, film criticism amongst others are taught to student in this programme.
Development Communication Studies
This is a programme mostly studied by post graduates in most schools, Nigeria had become one of the very few countries were higher institutions gives a Bachelor of Science (BSc) in Development Communication.
This is a programme believed to replace Mass Communication degree in Nigeria. This due to the realization of the increasing demand for the public to be involved in development decisions by private, public and government organizations. Around the word, the corporate private sector acknowledges the fact that doing business in any society requires communicating its investment in development.
Highly skilled development Communicator is required to employ participatory communication techniques, critical thinking and ability to evaluate outcomes within a structural framework to ensure achievement of development goals in a favorable environment.
Focus areas of this programme includes: participatory communication, behavioral change and social development, development communication theory, use of the mass and social media to disseminate information and encourage participation, development communication in Nigeria and other parts of the world.
Development media environment and media channels, overview of commercial and community media for development, evaluating development communication tools, publishing to communicate development, writing features and profiles, commission strategy for development, assessing development communication.
Civil society and advocacy in development communication, development journalism theory and practice, writing development case studies, broadcasting and development communication, new media and development communication, etc.
Information & Media Studies
Connecting media theory to real-world experiences is of importance to this programme. Information Science and Media Studies is what has originally been offered by most Universities.
The melding of the study of information as a science and mediated communication as a practice has achieved by this programme. In this programme advances in information technology and its applications in mass media and media studies is drawn.
This programme deals with the content, history and effects of various media, particularly the mass media. An integrated approach and a wider look at media in all its forms is studied in this programme.
Relevant knowledge in print and broadcast journalism, digital journalism, media practice, public relations, and the history, development and ethics of journalism are taught to students. The primary objective of this programme is balancing practical and academic aspects.
This isn’t a new programme in Nigeria, it’s already been offered in few private universities. The need to facilitate, through adequate theoretical and practical training, the emergence of competent professionals in the specified field, production, implementation and administration of digital media systems and information science are emphasized in this programme.
Students will be taught conventional communication principles and practices in addition to foundational concepts in information technology and design to specialized skills needed for Industry standard creative digital design and production.
Before graduating, students would be taught there appropriate skills to excel in careers such as: computer software programming, web and mobile applications development, online broadcast design, audio & visual production including sound and visual effects, animation and games for entertainment, advertisement and various forms of instructional content, social network analysis, etc.
As compiled by Jaja Otokini
Edited by Knight Fredel
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